Applications built on the crux of the problem

Three products, one thread: put the decision in front of the person who has to make it, with the data already assembled. Each is built to sit alongside the ERP and planning systems you already run, not replace them.

01 — Customer

Ascend CRM

A customer relationship platform for businesses that sell complex, configured, or made-to-order products. Ascend CRM keeps the pipeline, the quote, and the delivery promise in one place — so what sales commits to is what operations can actually deliver.

  • Pipeline, accounts, and activity management
  • Quoting for configured and made-to-order products
  • Live visibility of stock, lead time, and capacity at quote
  • Two-way integration with your ERP
Ascend CRM interface

02 — Supply chain

CRUX SCP

AI-powered supply chain planning that holds demand, supply, and constraints in one model. CRUX SCP turns forecast into a plan you can defend — with the scenarios, exceptions, and trade-offs surfaced rather than buried in a spreadsheet.

  • Demand planning & statistical forecasting
  • Supply planning across capacity and constraints
  • Inventory optimisation & replenishment
  • S&OP / IBP collaboration
  • Analytics & AI
CRUX SCP interface

03 — Operations

CRUX Simulation Modelling

Test the change before you commit to it. CRUX Simulation Modelling builds a working model of your operation — lines, labour, storage, flow — so you can run the layout, the shift pattern, or the volume increase against reality instead of an assumption.

  • Discrete-event models of production and distribution
  • Bottleneck, throughput, and capacity analysis
  • Layout, labour, and shift-pattern scenarios
  • Business case evidence before capital is committed
Simulation running across an east-coast port and plant network, with silo fill levels and vessels in transit Run configuration: 365-day horizon, 250 runs, random opening stock
365-day horizon · 250 runs

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